
WHAT IS THE ASSOCIATION? FEEDBACK FROM CMA CORPORATE MEMBER LEADERS
• “CMA is about the knowledge sharing and getting people up to standards via the certification process.”
• “CMA role is to facilitate and consolidate people of the category management together in an objective, non-partisan way.”
• “CMA is a resource to keep your finger on the pulse of the catman industry.”
• “CMA helps to be the voice of CatMan. It's trying to bring together, quantify and create the CatMan discipline."
• “CMA is highly professional, and its values and standards are exceptional and not political.”
• “CMA helps to build CatMan skills and through networking create 'best in class' discipline.”
• “CMA can help propel category management into a leadership position”
• “We value CMA as highly specialized and focused on leading practitioners of the CatMan discipline”
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